30.4K followers1,500+ perfumes in the collection2,000+ tested on skinEsxence Milan 2026Brazil São Paulo
More reach.
More trust.
More sales.
numbers
the numbers · instagram
Reach that turns into sales
30.4Kfollowersan engaged perfume community
539Kaccounts reached / month
889Kviews in the period
41.6Kinteractions in the period
+38.7%growth in 30 days21.9K → 30.4K
86.7%views from non-followers
Instagram Insights · Jun 11 to Jul 10. Reach and views include organic and boosted.
positioning
Why his content converts
Leandro only recommends what he uses and approves. When he features a perfume, the audience
knows it passed his own test first, and it is that transparency that turns a
recommendation into a buying decision.
01
The right audience, not the biggest one
A crowd of fragrance lovers, exactly the people who buy imported, Arabic and niche perfume.
02
Trust that turns into sales
His followers trust his technical opinion, and trust shortens the path to purchase.
03
Above-average engagement
Niche content truly talks with the audience, while generic content just piles up numbers.
São Paulo · 2026
about
More than talking about perfume
Leandro Borges has been passionate about perfumery for over 15 years. In that time he has
tested more than 2,000 perfumes on his own skin and built a collection of over 1,500
fragrances, spanning local, designer, imported, Arabic and niche.
Before recommending any fragrance, he smells, wears and compares it. His nursing background
shaped the discipline, the attention to detail and the responsibility
he brings to every review.
"More than talking about perfume, Leandro lives perfumery."
15+years in perfumery
2,000+tested on skin
1,500+in the collection
viral
real reach · views per reel
Content that goes viral
When a fragrance enters Leandro's content, it reaches real scale. A few videos featuring a
brand that went viral.
288KAurora Scents review3,838 likes · 180 shares
213KMeeting Rafael Portugal
72.4KMeeting Sikêra Jr.
25.6KEsxence 2026, Milan
exclusive coverage · milan
Esxence Milan 2026
From June 03 to 06, Leandro covered Esxence, the world's largest niche perfumery fair, from
inside the event: photos, videos, interviews with CEOs and perfumers and the behind-the-scenes of the fair.
Esxence photo
Esxence photo
Full photos and videos go live as soon as Leandro sends his selection from the event.
on instagram
Follow the feed
Honest reviews almost every day: skin tests, clone-versus-original comparisons and buying
guides the community saves and shares.
A qualified audience with buying power for imported and niche perfumery, in Brazil and abroad.
gender
50.9%male
male 50.9%
female 49.1%
reach beyond the base86.7%of views come from non-followers. Content that reaches a lot of new people every month.age range75%between 25 and 54, peaking at 35 to 44, the range that decides the purchase.geography
Brazil SP, RJ and Mauá lead87.3%
Abroad USA, Egypt and Bangladesh12.7%
perfume market
Why Brazil
One of the largest perfume markets in the world, growing fast and with an audience that treats
fragrance as part of its identity. Working with a Brazilian creator is the shortest path into
this market.
#2
World's second-largest fragrance market by value, behind only the United States.
Source: Euromonitor+17%
Growth in units sold over 12 months, with revenue of around R$ 18 billion.
Source: Kantar (2025)+89%
In the number of Arabic brands available in Brazil, the fastest-growing segment.
Source: Cosmetic Innovation65%
Of Brazilian households buy perfume, one of the highest penetrations in the world.
Source: Kantar (2025)
This is the audience, passionate and open to Arabic and niche brands, that Leandro reaches every day.
authority
Where he moves
Leandro is present at the leading perfumery events, in Brazil and abroad, including
Esxence 2026, in Milan (June 03 to 06), with exclusive coverage.
This background puts him in direct contact with the market and with the people who decide
what to buy.
has shared the scene with
Sikêra Jr.
Rafael Portugal
Dodô · Grupo Pixote
partnerships
Brands he's worked with
Local, designer, Arabic and niche brands, from reviews to event coverage, that have already been part of Leandro's content.
and your brand, next?
why me
Why Brands Choose Me
01
Authentic reviews
A real opinion on what he tested, with no disguised advertising.
02
High engagement
A community that comments, saves and buys what he recommends.
03
Premium cinematic videos
Production that elevates the fragrance and the brand's image.
04
Portuguese & English
Communication ready for local and international brands.
05
Fast delivery
Timelines that keep up with a launch.
06
Luxury visual identity
Aesthetics aligned with a premium brand.
deliverables
How he delivers
Reels and TikTok
Stories with tag and demo
Full review
UGC for the brand to use
Event presence
From one-off, starting at a 3-story sequence, to full campaigns: every package is tailor-made, on request.
leroulevis
partnerships & sponsored
From one-off, starting at a 3-story sequence, to full campaigns: every package is
tailor-made. Send me your brief and I'll get you a quote.
